Racial Discrimination On Minority Groups - 1498 Words

Practically, every country in the universe has a minority populace that can be either national, ethnic, linguistic, or a religious group. Minority concerns have been on the itinerary of the United Nations for more than half a century. In 1948, the General Assembly asserted that the United Nations could not remain detached to the providence of minorities. That explicates why the 2005 World Summit Outcome reaffirmed the rights of minorities and advocacy to the efforts of the United Nations (Zanden and James 153). Does discrimination on minority groups have a basis in our daily lives? It is from that rationale that this paper will endeavor at elucidating on the motives why I think discrimination on minority groups has no grounds in our society. By venturing into various forms of prejudice, such as racial differences, gay, lesbians, transgender, and the disabled people, we will be able to understand the role these groups of people play in our society. Racial prejudice is a stealth moral and a social cancer influencing individuals and populations globally, especially racial minorities. It can be detected by the indexing of its many symptoms and visitations that comprise trepidation, parochialism, alienation, segregation, prejudice, and loathing. From a personal point of understanding, ignorance denotes the single reason racism exists worldwide. If an individual grows up doing a concrete thing, his or her entire life and everyone within their vicinity does the same thing, it mayShow MoreRelatedRacial Mixed Jurry Reforms973 Words   |  4 PagesRacial Mixed Jury Reforms [Writer’s Name] [Institute Name] Details: The Supreme Court has repeatedly asserted that a defendant is not entitled to a jury composed in whole or in part of persons of his own race. Although these rulings establish that states are not obligated to use racially mixed juries, they do not prohibit states from doing so. In fact, a number of policymakers and legal scholars have proposed reformsRead MoreRace And Racial Relations : Racial Discrimination, Profiling, Criminalization, And Neighborhood Context Essay1490 Words   |  6 Pagesand racial relations have been a historic battle in our society. Although racial relations have greatly improved within the last century, or even the last sixty years, racial perceptions still persist. These perceptions can be seen in several forms across society varying in intensity, policy and practice on an institutional level as well as an individual level. While racial relations can be taken positively in the form of equality, or negatively as segregation and prejudice rise between racial groupsRead MoreRacial Discrimination Against Minorities Within The American Workforce Essay1677 Words   |  7 PagesRacial discrimination against minorities within the American workforce is evident. Structural racism is the cause of why qualified minorities lacking opportunities, while lesser-qualified White-Americans are hired. This paper will discuss what structural racism is, how it plays into racial discrimination against qualifieded minorities, what can be done to prevent further racial profiling, and briefly touch on the adverse effects racial prejudice has on the economy. Keywords: structural racism, qualifiedRead MoreRacial Discrimination : The Worst Form Of Inequality1388 Words   |  6 Pagesthings equal.† Racial discrimination occurs everyday to many different people. In America,the individuals who are usually discriminated against are the minorities like African Americans and Hispanics. Affirmative action is a policy that was created and has been claimed to be positive discrimination. The policy was created to give equal opportunity to groups of people who are usually discriminated against. Although Affirmative action has been named to be positive and support minorities, it is stillRead MoreA Brief Note On Racial And Ethnic Inequality1656 Words   |  7 PagesRubio Professor Alvarez Sociology 180 March 16, 2016 Racial and Ethnic Inequality What is racial and ethnic inequality? To understand racial and ethnic inequality you must understand what is considered race and what is considered ethnicity. According to our textbook, â€Å"Race can be defined as a group or population that shares a set of genetic characteristics and physical features† meanwhile ethnic groups â€Å"are set off to some degree from other groups by displaying a unique set of cultural traits, suchRead MoreRacial Diversity705 Words   |  3 PagesRacial Diversity: Historical Worksheet Donald K. Morgan Building Organizational Capacity Juancho A. Lim June 5, 2013 Throughout most of U.S. history, in most locations, what race has been in the majority? What is the common ancestral background of most members of this group? According to The Changing Racial And Ethnic Composition Of The Us Population In the nineteenth and early twentieth centuries, the classification by race expandedRead MoreAffirmative Action : African American And Hispanic870 Words   |  4 PagesAs a minority Roberto Santiago’s essay Black and Latino reveals that even though he has been generally underrepresented by his ethnicity, he has led a successful life without affirmative action. Since Santiago was both African American and Hispanic he dealt with identity issues and stereotypes throughout his adolescent life. Even though affirmative action is supposed to make attempts to improve opportunities for groups that were historically excluded it is still a form of discrimination itself. TheRead MoreRacial Stereotypes : The Film, Crash, Director Paul Haggis1304 Words   |  6 Pagessociety are thwarted due to racial and ethnic prejudice, stereotypes, and discrimination. In the film, Crash, Director Paul Haggis addresses racial inequality by conveying instances of racial stereotypes, social class disparity, and police brutality. The usage of racial stereotypes constructs an unreliable generalization of all members of a race. Racial stereotypes fail to recognize the individual differences that lie within a race. Haggis demonstrates several racial stereotypes that Asians and AfricanRead MoreThe Minority Group Patients Try To Avoid Being Associated1568 Words   |  7 PagesThe minority group patients try to avoid being associated with doctors from the dominant groups. And this situation has been continuously increasing as a perceived solution to the discrimination experienced by minority groups. The problem with this is that physicians turned out to be more focused in one race practice that may affect other patients from different race (Nayer, Hadnott, and Venable 2010). However, there are researchers who found out that same-race discrimination also exists in the healthRead MoreDiscrimination : Discrimination And Discrimination947 Words   |  4 Pages Discrimination is an action or practice that excludes disadvantages or merely differentiates between individuals on the basis of some ascribed or perceived trait. Discrimination can be caused by stereotyping and prejudice. Stereotyping is a widely fixed and oversimplified image or idea of a particular type of person. Prejudice is a preconceived opinion that is not based on a reason or an actual experience. Some groups that are more likely to be discriminated against are; women, ethnic minorities

20 Optional Bachelor Studies You Will Be Suggested to Attend in a College

For every college program, no matter which one you enter, there are classes that you must take in order to complete it. This is a must. However, there are also some optional classes you can take in order to fulfill the credit requirement needed to graduate. These class choices are completely up to you. There are many fun and interesting classes where you can explore your personal interests, or try something that you think you might be interested in. It’s a perfect opportunity to take a break from your normal bachelor studies. This isn’t to say that you don’t need to study hard and try your best, but you can have lots of fun doing it. Here we will explore the different and most popular options you may have at your college that are optional to take. Have fun sifting through all the variants! 1. Music Guitar, piano, vocals, drums, you name it! There are infinite types of music classes that are most likely offered at your college. 2. Personal Fitness Wanting to get in shape? Or maybe you like working out? It may be hard to believe, but you can get college credit for taking a fitness class! There are different classes according to your liking and it’s a great way to meet new people. 3. Technology Technology is a very useful field in today’s modern age. It’s worth looking into as an elective. 4. Foreign Language Most colleges may require a foreign language, but why not go above and beyond the requirements? Advance your current level or try something new. 5. Creative Writing Taking a creative writing class will help you with writing skills in general and is a good expressive outlet. 6. Film Production This course is good if you have ever been interested in how films are made. You don’t have to want a career in the field to take it, just do it out of curiosity! 7. Performing Arts Acting and more will be explored here. 8. Science Not all sciences have to be complicated and a bit dry. Studies like zoology and oceanography will surely peak your interest. 9. Mythology Learn all about the fables and folklore from ancient civilizations, and current ones, too. 10. Psychology Interested in the workings of the mind? This one is for you. 11. Visual Arts Painting, sculpting, sketching, and more, or a bit of all in one introductory class. It is your call! 12. Woodworking Exactly as it sounds. Get in tune with your creative side. 13. Cosmetology Learn about hair and makeup in a formal setting. You may want to change your major after this one, so be aware! 14. Auto Body Repair An auto body repair or an auto mechanics class is very practical and may no doubt come in handy at some point in the future. 15. Art History History enthusiasts and buffs will love the opportunity to explore different topics within history. 16. Current Events Every citizen should be well informed of what’s happening in the world around them, and this is the perfect way to do it. 17. Botany Plant lovers rejoice! 18. Family Studies There’s a lot to be said for a family studies class. It’s not a course many have heard of before. 19. Business An intro to business class is a great way to continue receiving a well-rounded education. 20. Culinary Arts Who doesn’t love food? Learn the skills to make some amazing dishes in this practical elective option. As you can see the list of optional studies is quite long and it is not still completed. Ask your professor to provide you with the full list of extra studies so you can choose what you like most. Enjoy your college life and do not forget about hobbies, too.

Internet Privacy Essay - 699 Words

Why should I worry about privacy and security? Im not a criminal or a terrorist. Ive got nothing to hide. These are things that most people think. They also believe the internet is much more secure and that their personal information is only available to them, whereas this is actually quite wrong. There are more reasons to want to protect your privacy than can be named. The important principal is that you have a right to privacy as long as that right is used within the bounds of the law. Seeking privacy should not make you feel guilty. Privacy should be expected, and demanded. The reasons might be as simple as preserving your right to express unpopular opinions without being subjected to persecution, or as serious as communicating†¦show more content†¦It can be quite simple for someone to intercept your messages or information if they want it. This may be just an administrator of your ISP or your office network. Or it might be a business competitor, legal foe, or government agency, with much more serious intentions. There are an abundant means available to protect online privacy. Some are large and complex while others are extremely simple. The important fact is that some methods are almost totally lacking in security while others are practically bulletproof. It is an all too common misconception that anonymity equals privacy. Anonymity and privacy may be related, but their significance is quite different. Do you wonder what other people know about you? Cookies are available on certain websites, and these small files are placed on your computer and record data which most often contains information that the user would rather be kept secure. Information including passwords, credit card numbers and where the user has been. There are hundreds of web-based email services that appear to offer anonymity. Few really do. These include names such as Hotmail, Yahoo, Excite and many more that could be listed. In each of these cases, the user is allowed to create a personal username that he uses for his messages. Unfortunately, through sign-up procedures and logging, it is amazingly simple to determine your ISP, and even yourShow MoreRelatedGoogle and Internet Privacy717 Words   |  3 PagesGoogle and Internet Privacy In this exercise on ethics and privacy policy we focus our studies on an oft occurring situation in offices that have multiple employees sharing office resources that may lead to intrusive instances. The case refers to a couple of employee’s complaints of unwarranted pop-ups on their computers from unsolicited advertisers. In particular, the ads pertain to some sorts of HIV/AIDS medications that stimulate recovery from this fatal disease or at least help cope with itRead More Essay on Internet Privacy - Invasion of Privacy on the Internet964 Words   |  4 PagesInvasion of Privacy on the Internet       Invasion of privacy is a serious issue concerning the Internet, as e-mails can be read if not encrypted, and cookies can track a user and store personal information. Lack of privacy policies and employee monitoring threatens security also. Individuals should have the right to protect themselves as much as possible from privacy invasion and shouldnt have to give in to lowered standards of safety being pursued by the government.    EncryptionRead MoreInternet Privacy And The Internet1895 Words   |  8 PagesInternet privacy is an issue that has constantly taken up a portion of the world stage for many years. Legislators are even now trying to find the delicate balance between Internet privacy and Internet security. The medium of the Internet is simply too new to be completely understood by lawmakers, and it will take some time before there is a complete grasp. Online Privacy and Facebook Nowadays, the new generation life without Facebook is almost unthinkable. Since its inception in 2004, this popularRead MoreInternet Privacy1375 Words   |  6 PagesA Right to Privacy? What a Joke! It has become a sad and upsetting fact that in todays society the truth is that the right to ones privacy in the I.T (information technological) world has become, simply a joke. In an electronic media article No place to hide, written by James Norman, two interesting and debatable questions were raised: ‘Are we witnessing the erosion of the demarcation of public and private spaces brought on by the networked economy and new technology? Also, ‘What rolesRead MoreInternet Privacy1946 Words   |  8 PagesInternet Privacy The concern about privacy on the Internet is increasingly becoming an issue of international dispute. ?Citizens are becoming concerned that the most intimate details of their daily lives are being monitored, searched and recorded.? (www.britannica.com) 81% of Net users are concerned about threats to their privacy while online. The greatest threat to privacy comes from the construction of e-commerce alone, and not from state agents. E-commerce is structured on the copy andRead MoreInternet Privacy Ethics1395 Words   |  6 Pages 1 II. Cookies and User Profiling 1 III. Privacy laws 2 IV. Web Eavesdropping Read MoreEssay on Internet Privacy1325 Words   |  6 PagesInternet Privacy It has become a sad and upsetting fact that in today’s society the truth is that the right to one’s privacy in the I.T (information technological) world has become, simply a joke. In an electronic media article â€Å"No place to hide†, written by James Norman, two interesting and debatable questions were raised: ‘Are we witnessing the erosion of the demarcation of public and private spaces brought on by the networked economy and new technology?’ Also, ‘What roles do government, industryRead MoreInternet Privacy And The Internet954 Words   |  4 Pagesunauthorized information by computer, but they actually make the internet a safer place. With the growth of the internet comes the growth of hackers and internet privacy. New laws that would increase internet privacy and, limit hackers would halt the internets growth and development. Since the year 2000, the internet has grown enormously we can all agree and with this growth comes a growth of internet users. With all the internet users, online comes people trying to accuse their information byRead MorePrivacy on Internet Essay1587 Words   |  7 PagesIII April 1st, 2012 Internet Privacy Essay With the internet gaining such popularity, privacy has become a thing of the past. People have come to accept that strangers can view personal information about them on social networks such as facebook, and companies and the government are constantly viewing peoples’ activity online for a variety of reasons. The government has attempted to help the consumer regain their privacy online by passing the Consumer Internet Privacy Protection Act of 1997Read More Essay on Internet Privacy - Cookies and Privacy on the Internet1385 Words   |  6 PagesCookies: Privacy on the Internet?      Ã‚   Today, many web sites on the internet can use cookies to keep track of passwords and usernames and track the sites a particular user visits (Cookiecentral.com). But, the use of cookies to track users browsing habits is becoming a concern of many internet users. These concerned people are beginning to think of cookies as an invasion of privacy. Companies with web sites can use cookies to track what sites you visit frequently and then select specific

Personal Responsibility Rough Draft - 1736 Words

Samuel Cedeno Gen/200 August 27, 2012 Instructor: Jennifer Smith Personal Responsibility Leads to Success Even though a person taking on too many responsibilities can lead to his or her downfall, personal responsibility can lead to success in higher education. Because responsibility is the force that binds an individual to the course of action demanded by the goal, personal responsibility can incur beneficial habits and admirable behaviors that will advocate successful outcome. The state of New York once sought to raise $24 million in donations to give to poor residents as an incentive to stay in school, stay at work, and stay on track (Traub, 2006). I will be revealing some examples, to implement, of personal responsibility and†¦show more content†¦In this case study 554 students divided into teams in accordance with their performance. Equal parts high, average, and low performers. The teams engaged in class time, team discussions, and test, over three semesters with one variance the grading. In semester one, the team received 10 points bonus if the team raised their final grade by one point. In semester one, they made six points for team improvement and four points for individual improvement. In semester three, the students collected 10 points, but only if they accomplished both individual, and group improvement. The group would not collectively receive any points. This study found when high performance students benefited individually they improved, but when only the group benefited their scores suffered. The high performance students used their time reviewing material and helping the low performers understand the material. They lost their own time for review and henceforth their grades suffered. Conclusion In conclusion, Personal responsibility is composed of many tools that will allow an individual or team to succeed. Simply because it is, the force that keeps an individual on course with the end goal, using these tools will enable inherent success. The practice of setting goals can help one to keep focused on the task-a-hand, by knowing what goal a person is working at. Conclusion Combining planning with a time schedule, as I have, increases the effectiveness of bothShow MoreRelatedMy Journey Through Writer’S Composition Has Been A Rocky1213 Words   |  5 Pagesas a writer overall. The essays I have written for this course demonstrate that I have developed critical thinking and have shown minor improvements in my communication skills. They also demonstrate that though I have made some progress in personal responsibility and general writing skills, I still have work to do. From Writer’s Composition Two, I have developed an understanding of persuasive writing, and I now am able to pick a topic or a claim and argue it in classic argument writing. In the beginningRead MoreThe Importance Of Academic Writing1187 Words   |  5 Pagesand can be utilized in other areas of life. With that, the process of students learning how to craft a scholarly essay isn’t entirely pointless, but rather a necessary evil. Writing an academic paper can be a daunting task depending on personal responsibilities, time allotted for completion, and general experience with writing. Regardless of any of these potential factors, students must first begin the introductory stage of the writing process. To begin any paper, students should thoroughly reviewRead MorePersonal Reflection On Health Care882 Words   |  4 PagesIheme Chinwenwa Personal Reflection My course was unlike most classes I have taken in college. This course educates me on issues in health care, professionalism, regulation, health safety, and quality. I feel like this course has made me understand the importance of professionalism in healthcare. This course has also taught me to attain a high standard in my medical profession. I have gained more knowledge of the responsibilities of medical professional in healthcare. I have gained an understatingRead MoreEssay about Self-Reflection: Writing Composition1410 Words   |  6 PagesI have always enjoyed writing, and I believed writing was a subject I was naturally good at. I turned in papers that were still rough drafts, I did not evaluate my sources, nor did I ever take the time to fully understand the prompt. It was not until my first semester of college, in my writing composition course, I realized that I had a lot of work ahead of me to be as good a writer as I thought I was. In the writing course, the students were required to compose several essays using different methodsRead MoreWhy I Have Not Failed920 Words   |  4 PagesI have come to wonder if I have become a decent writer or just a less awful one. Going through past essays, both final drafts and rough drafts, I have come to realize how awful I actually was and how much I have improve. Despite this improvements, I still have distinct mechanical errors I need to keep working on. Nevertheless, my ability to research, and my sense of responsibility have improved as well since this is one of the few classes that demands me to progressively work on assignments duringRead MoreDesigning The Artistic Vision Of The Production1517 Words   |  7 Pagescollaborative process. At this point research is done, whether that be on the era, setting, materials†¦ anything. Using the research and script, and any notes; they would start sketching the very first rough draft. This will most likely be by hand but can also be done digitally but is just a a rough outline. At this point they consider space, scale, and audience space and sight lines as you work. If the design made is something they like, they go through what’s called a ‘mind mapping session’ whereRead MoreLearning the Process of Writing in a First-Year Composition Course1601 Words   |  7 Pagesbeginning to write an essay. I realized I would only compose a one-page, rough outline before beginning a paper and I thought, because I received good grades, that that made me a much better writer than those who relied on multiple tactics to begin writing. However, regardless of the student’s past writing processes, Professor Cardinale required the entire class to complete vario us prewriting exercises before beginning their first drafts. I didn’t know at the time, but my instructor was using the processRead MoreBus 599 Assignment 3 : Operation, Technology, and Management Plan1535 Words   |  7 Pagescompany using the template in the text as a guide (p. 214 | Operations Plan Preparation Form ). Extract appropriate information from the NAB Company portfolio, where applicable. Other required items in the template should be filled in using your personal preferences. 2. Provide a rationale for the competitive advantages section using appropriate functional-level and business-level strategies to explain the competitive advantages. o Note: Much of the research pertaining to the hints provided hereRead MoreCrossfit Essay1333 Words   |  6 Pagesthat we think are important for safety, wellness, and peace of mind for all members. Contract: We don’t have contracts at LCF. If you ever want to leave, please let us know a few days before you automatic billing draft so we can ensure that the money isn’t already being processed for draft. Unlimited Use Membership: As long as the gym is open, you are free to use the gym. Alongside our class schedule, the gym is open for use through the day as well. You can come work on skills, or get a quick workRead MoreEssay Why I DonT Have Enough Time801 Words   |  4 Pagesdo in day; it just depends on how you manage your time and thereasons behind them. Some common reasons are not prioritizing your responsibilities, wasting time, and trying to do everything yourself in which I am a professional at, because I feel like I am the only person who can do things right the first time in certain situations. Not prioritizing your responsibilities can either take of a lot of time or little at all. This is because of how some people prioritize their daily tasks. For example,

Isolation in Frankenstein Free Essays

The Isolation of Victor Frankenstein Isolation and loneliness can do great injustices to the human brain. People are programed to function in cohabitation with others of their kind, to form relationships with them. So, when these relationships fail or seem to be absent from one’s life, the aloneness can ache. We will write a custom essay sample on Isolation in Frankenstein or any similar topic only for you Order Now In Frankenstein by Mary Shelley, the reader sees the developing isolation of Victor Frankenstein, which can be attributed to his personality and upbringing, as well as his unwavering obsession with his scientific success. Certain people seem to have something in their genetic make up which makes them more social than others. These people seem to interact with crowds at ease and, as the social butterflies within their peers, tend to avoid isolation. Victor Frankenstein is not one of these people. It is not necessarily a fault of Victor, but merely a reality. As he would explain, it simply â€Å"was my temper to avoid a crowd, and to attach myself fervently to a few (19). † This personality trait contributed to the increasing isolation Victor became subject to. The few he so fervently attached himself to exclusively included his own family and Clerval, all of whom stayed behind upon his departure to Ingolstadt. Victor explained, â€Å"I was indifferent†¦ to my schoolfellows in general (19). † So, once he was away at school, for the first time feeling the absence of his â€Å"familiar faces†, he felt alone and â€Å"totally unfitted for the company of strangers (25). † Victor’s struggle with his natural â€Å"repugnance to new countenances (25)† led to him feeling truly alone for the first time in his life. Ultimately, the natural ways of Victor combined with his comfortable and domestic upbringing had left him sheltered and timid. This reality made the culture shock of leaving home a lonely one. Another factor that contributed to Frankenstein’s isolation was his fixation on his learning and scientific endeavors. Victor agreed with the theory that â€Å"If the study to which you apply yourself has a tendency to weaken your affections, and to destroy your taste for those simple pleasures†¦ that study is certainly unlawful†¦ not benefitting the human mind (34). † However, this is precisely what his experiments do to him. Victor loses track of time, forgets all his simple pleasures, and neglects all of his other responsibilities. He no longer took time to appreciate nature or keep in touch with his family. He was so engrossed in his work that he said, â€Å"I grew alarmed at the wreck I perceived I had become†, bothered by â€Å"slow fevers and nerves to a most painful degree† (34). Frankenstein allowed his ever increasing desire for knowledge and progress to control all aspects of his life and isolate him from all the outer workings of his world. Even upon the success of all he had been working towards, his isolation grew even more extreme. At that point, he had not only become completely secluded to the instruments of his laboratory, but had created a terrifying creature he feared he would never escape. Victor had become blinded by his scientific curiosity and cut himself off from the world for the sake of accomplishing his goals. He found himself neck deep in worries, feeling utterly alone. Victor Frankenstein subjects himself to isolation throughout the novel. He allows himself, personally susceptible to self isolation, something to fixate on. It is this combination that leaves him missing his family and eventually void of a connection with the world beyond his laboratory. And, as previously stated, the ache of this isolation can do great injustices to the human brain, shoving towards his dismal destiny. How to cite Isolation in Frankenstein, Essay examples

Alton Towers Audit free essay sample

Section A: Environmental Pressures Political (60%) The government has the authority to make decisions that can impact the operators greatly, for example they can decline planning permission and carry out health and safety checks resulting in closures such as Alton’s Black Hole. (25%) public campaigning can affect decisions made by theme parks in an attempt to resolve negative publicity. An example is when Soils Association campaigned against the provision of unhealthy foods in tourist attractions. Since then the park has made several changes and requested advice from nutritional expect Annabelle Karmel. 1 Regulatory (85%) â€Å"Various legislatives have been added to the woe,†2 limiting parks to what they can do such as only being able to employ those who have had CRB checks since public safety is a priority. Economical (60%) Less people have domestic expenditure which resulted in outbound tourism decreasing by 15% and domestic travel increasing by 17%. In 2009 the theme park industry as a whole gained revenue of ? 315m. (25%) The decreasing value of the pound makes it cheaper and more appealing for tourists and Britons to holiday in the UK. The pound has decline by a ? against the Euro in the last 5 years. 3 Social (50%) â€Å"What was once extreme is now tame and what was once unique is now old. †4 In today’s climate visitors are more demanding and not easily satisfied resulting in most operators introduce an attraction every 12 months. (40%) consumer lifestyles cause implications, household numbers are decreasing and more people choosing to have fewer children resulting in theme parks attracting other market segments 5 Technological (60%) Technology is the catalyst that allows futuristic attractions to be created as well as software such as CAD contributing to development, saving time and saving money. 6 Alton towers has a portfolio which consists of many â€Å"firsts. † Thirteen is the latest addition to these firsts, as the â€Å"first free fall drop rollercoaster† by which Alton towers claims that â€Å"so much technology has never been combined into one ride†. 7 Competitors (40%) In order to retain or increase market share theme parks have to be actively competitive. â€Å"You can guarantee in a few months another rollercoaster will be built slightly quicker or a couple of meters higher†8 (10%) â€Å"There are 7000 museums, gardens, zoos, etc that work hard to gain a market share of voice, consumer time and wallet. †9 The other two competitive factors (USP positioning and strategic alliances) are more important as they concern direct competitors. Organisational (80%) Designers, engineers and other intellectual property are the brains behind the â€Å"beasts†. The man behind some of Britain’s iconic roller coasters is Mr. John Wardley. His designs consist of Alton Towers’ Nemesis, Oblivion, Air and Thirteen as well as Thorpe Parks’ Colossus, Saw and Stealth. 10 Alton Towers employs 2000 people and supports another 3,700 jobs which prove how labour intensive the industry is. 11 Market (70%) According to one operator if there is rain before 9 am, ? of those who intended to visit a theme park do not go. Alton is trying to resolve the issue by considering â€Å"controlling† the weather using cloud seeing technology. 12 (30%) Marketing increases awareness. In 2002, despite others being affected by weather, Drayton Manor saw their visitor numbers increase by 2-5% thanks to its biggest ad campaign. 13 Industry Competitive Structure Alton’s direct competitors are made up of 20 operators all competing with a similar target audience. Alton towers direct, indirect, potential and current competitors are summarised in appendix 1. The main competitors are Thorpe Park, Chessington, Drayton Manor, Lego-Land, Blackpool, Flamingo and Gulliver’s. Alton towers are in lead with 20. 3% which accounts for a fifth of market share (appendix 4). 14 Using appendix 4, I would classify Alton Towers as the Market leader. More than half of the UK’s adults have visited Alton towers previously. 15 The market challengers would be its 2 competitors that play the biggest threats, Thorpe and Lego-Land. Chessington however would be placed with Drayton as followers, since the majority of rides are adjustments of standardised platform designs. This is backed up by the market shares both acquire. Neichers consist of Flamingo’s and Gulliver’s who appeal to only children whilst others try to satisfy all ages. A potential direct competitor is Disney land Paris, due to the fact that apart from Alton towers, it attracts more UK visitors than any other UK parks. 16 Its proximity is close and its transport connections are excellent, however its geographical location stops it from being a current competitor since the majority of individuals would rather have the convenience of staying in the UK for day trips. Current Indirect competitors are made of 7000 other attractions, which fight for a voice of market share, consumer time and their wallets. Theme parks are the 3rd most popular type of attraction after music concerts and festivals. 17 Potential indirect competitors can include the current concepts being aired for new parks themed around harry potter, CBBC and Horrible Histories. 18 The reason for them being indirect rather than direct is due to the fact we are unsure what will be involved within the park. As you can see, in appendix 3, Alton towers, Drayton Thorpe have a broader target market by providing attractions for all age groups, whilst Flamingo, Lego, Gulliver’s Chessington appeal to the younger market. Drayton Flamingo are the cheapest with ticket prices at ? 20-? 25 whilst others are priced at ? 35-? 40. Gullivers, Lego Flamingo differentiate themselves by having a consistant theme running through the park, with others having a number of themes within their grounds or no theme at all. An adoption life cycle has been created (Appendix 5) to show that Alton and Thorpe are the innovators constantly creating thrilling and exciting rides. Whilst at the opposite end are laggards Gulliver’s Lego-Land who simply adjust basic standard ride platforms to fit in with their theme. Industry Forces In appendix 6 there is a detailed porters 5 forces for Alton Towers. The numerical weighting is divided between the 5 elements; suppliers, buyers, threats, rivalry and substitutes. This model allows us to look at bargaining powers of each force. Starting with suppliers which have received the highest percentage of 40%, there are numerous companies that contribute to theme parks from additional services such as food and merchandise to essentials such as electricity and rides. Without suppliers industry competitors would not have any product/service to offer to buyers giving suppliers a dominant bargaining power. Dependant on the product, some suppliers such as LTC (ride consultants) are dominant within their market making switching costs high. The next highest percentage was distributed to industry rivals (20%) that play a massive threat to Alton Towers since they have the ability to take potential customers. The theme park industry is intense with its 20 operators fighting for market share. Buyers had equal percentage due to the fact they have the choice of which theme park to attend and low switching costs. The lack of demand or customer base which would lead to a theme parks closure. Substitutes and new entrants both have a low percentage of 10% due to the fact if customers are won over by other indirect attractions, most likely those customers wanted to gain another benefit other than high thrill seeking adrenaline rushes. There are also high entry and exit barriers such as the lack of investment and recourses, making it difficult to actually enter compete within this market. All of the forces have been declared to be a low threat for reasons mentioned above and the fact that it is unlikely that any force would be able to set up a strong competitor due to the various product offerings, services and labour needs to do so. Product /Service Evolution Theme parks products are focused around innovation, which is extremely rare. Parks attempt to create the tallest, fastest and longest rides which in reality are variation of basic platforms. Intellectual property plays a great role in the creation of innovative products. Examples of innovative products, all designed by John Wardly, are Alton Towers Flying coaster â€Å"Air†, its first free fall drop â€Å"Thirteen† or Thorpe park’s â€Å"Stealth† hydrochloride launcher . The latter two being described as â€Å"Engineering Genius†19 The park also provides other products to accommodate visitors such as its hotels to encourage overnight stays, healthier food options, various ticket passes (e. g. fast track/annual pass) and merchandise. Technology has assisted in increasing revenue through ride photos and â€Å"Your day† DVD’s f your day. The DVDs are produced using a RFID bracelet that potential customers carry around. 25-30% of potential customers have actually purchased a DVD. 20 Other products that theme parks have invested in to boost their existent product range efficiency is the CAD software used to predict if rides are going to work successfully before its even built. Parks such as Thorpe and Lego-Land also attempt to increase customer satisfaction and value for money by introducing Q-Bot systems. This technology allocated ride times to visitors so they can do other things in the meantime. Flamingo started using a variation product called Li-Lo Q texts which works in a similar way. 21 Appendix 7 shows the hierarchy for the leisure market, as you can see product forms split into a range of product items. A few have been selected to give an idea of the current product portfolio. An example of basic platform product, is Alton’s Spin-ball Whizzer and Chessington’ Dragon fury being the same product but altered. Alton Thorpe have many innovative products that attract numerous thrill-seeking visitors such as Colossus, Oblivion, Thirteen, etc. Companies also have co-branded or sponsored product such as Alton’s Sonic Spin-ball-whizzer or Drayton’s Thomas the tank engine land. Lego-Land Chessington offer products suited mainly for children making it difficult to be innovative due to extra restrictions and it means they are not appealing to any other segments. Appendix 8 shows the position of a few Alton Towers rides on the product life cycle. Thirteen being the latest addition is placed in introduction. Nemesis, Oblivion, Air Rita being the most popular are still in maturity due to the fact that their popularity does not allow them to decline. An example of a ride just past maturity would be submission where basic  platform products are no longer that popular. Deul II and Sonic Spin-ball are modified variations created to extend its product life cycle and boost its appeal. Market Segmentation Appendix 9 summarises segmentation variables. The main conclusions drawn up from all these elements are that the main target audience are aged 16-35 most likely being full time student or partly employed. It has a classless socio-economic market however those from D/E would most likely find a day out expensive. The majority of visitors live in the midlands region, where Alton has a high penetration of 71%22. Motivations where the average customer profile consists of those who are thrill seeking risk takers or family orientated individuals. Today’s consumer are more demanding, less patient, have high expectations and seen as being loyal since 88% of those who visited theme parks in 2009 are returning customers23. The average person visiting Alton spend more than 7 hours on the computer and shop at Waitrose indicating that they are young and well to do. 24 House hold numbers are decreasing and so is the rate of birth which means which can lead to labour shortages and less potential customers. Parks have also got to consider introducing smaller family packages. Appendix 10 shows a population shift where the population of the UK is currently 61,792,000. It shows there is a bulge located with the baby boomers, Males and females are fairly and the working population is represents 62% of the mid 2009 market. This information could assist and impact decisions made by the company, for example the increase of baby boomers means that the park may have to offer more services for suited for them. Appendix 1: Detailed PRESTCOM, Numerical Weighting Justification Political . The government realise by intervening in theme parks they could be restricting competition and suppressing innovation. The government involve themselves in matters concerning the safety and well fair of the general public. The government has the authority to decline planning permission, heavily fine theme parks and close them down if they feel it is necessary to do so. 60 *The government themselves are the most important factor due to their high authority and ability to make necessary decisions to restrict or enhance the industry and its competitors. *Reputation is more important than the political climate as it can create more damage to the brand in the long run. *The political climate can affect sales but only for the short term. The public themselves can cause havoc and protest against theme parks which can have an effect on the reputation and decisions made by the theme parks themselves in order to satisfy needs and keep a positive reputation. 25 The political climate itself can have an impact on a theme park sales, activities and management. 15 Regulatory Aspects of theme parks are under tighter control resulting in more red tape concerning employment, machine games, fire safety and CRB. 85 *Numerous regulations have been created for trading bodies to abide by. Recently theme parks are under tighter restrictions which obviously would have a massive impact in how they are run and in some cases what they provide. *There are only a number of people aware of the RFID tags privacy issue and it doesn’t impact theme parks to a huge extent. Connected to technology, there are concerns over privacy rights due to the introduction of RFID tags. 15 Economical Dependant on whether a country is in a boom or a recession it can affect the amount of disposable income an individual has and the unemployment rate of the country as a whole. The current recession has had a major impact on the visitor numbers and sales revenue. The current economic climate has had a positive effect on theme parks. 60 *The economical state of a country is vital to the growth and revenue of all industries. It is the most important economical factor as it means there is lower income rates and less spending power. *Having a weak exchange rate causes outbound tourism to decline and inbound tourism to flourish, both positive contributions to the increase of visitors to UK theme parks. *Inflation can influence sales rates. Exchange rate – the weak sterling rate increases inbound tourism due to the UK being a cheaper holiday destination. 25 Inflation is high causing admissions to rise by 16 % in the next 4 years. Expected to have 4. 7 million admissions 15 Social As time goes on there are shifts in demographics as well as people’s expectations and taste change continuously. Theme parks try to conquer this social factor by providing a variety of attractions to satisfy all needs. 50 *Socially, demographics, expectations and taste play the largest role in motivating people do to particular actions. *Life style also effects the actions of an individual and is nearly almost as important influencing people’s behaviour. *The fact that some individuals are afraid of rides/heights has little impact to those that do and doesn’t significantly decrease the number of visitors. Numerous people are afraid of rides and heights which influence sales, this isn’t helped by the fact that there are incidents where technical faults have caused injuries/deaths. These incidents could also damage a brands reputation. 10 The lifestyle of individuals has changed over the years due to a number of reasons but plays a big part in motivations for certain behaviour and attitude 40 Technological Technology has allowed the internal functioning of the organisation to be more efficient and less time consuming. 20 *Technology is the most important change impacting theme parks. It is the catalyst behind innovation, production and operation. *It has also assisted theme a parks to be run efficiently, make communication more effective and increase revenue through merchandising but obviously, they have had a smaller impact. Technology has also allowed theme parks to be more innovative when creating rides/attractions, improve existing rides and enhance the safety of rides. 60 Technology can assist theme parks to increase revenue through merchandise and convenience. 10 It has also made communication more efficient. 10 Competitive Direct competitors have a major impact on theme parks activities and visitor no’s. Alton Towers main direct competitors consist of Thorpe Park, The Adventure World of Chessington, Legoland, Drayton and Blackpool 40 *Direct competitors cause theme parks to respond in a competitive manner in an attempt to be the best. The USP positioning extra competitive facilities have an equal impact due to both having the ability to attract visitors and influence their decisions. Theme parks team up with other organisations can also increase awareness/attention The USP positioning has a major influence of how its run and if there successful in positioning accurately then how visitors perceive the brand/theme park. 20 Indirect competitors consist of other leisure activities. The UK leisure sector is a very competitive industry attracting various sorts of people. 10 Theme parks team up with other brands, organisations and companies to give themselves a competitive advantage. 10 Some theme parks have extra facilities to give them a better competitive advantage 20 Organisation Man power – the intellectual property that the theme park has can vastly influence the designs and construction of attractions. Theme parks are also very labour intensive industries. 80 *Intellectual property is a key factor to the success of theme parks; The brains behind the big ideas and the production of them. *The costs influence the organisation, their budget, margins and decisions. Higher overheads such as the increase of electricity cost and higher staffing costs have has an impact on theme parks margins. 20 Market Sales are vastly influenced an uncontrollable factor; the weather 70 The weather is the biggest influence of visitor attendance. Marketing comes second to it due to its ability to increase awareness. Marketing can influence the success of the theme park, especially with those outside local regions. 30 Appendix 2 – Direct Indirect Competitors LOWER COST DIFFERENTATION BROAD TARGET Drayton Alton Towers Thorpe Park NARROW TARGET Flamingo Lego Chessington Gulliver’s Blackpool DIRECT INDIRECT CURRENT Thorpe Park Chessington Gulliver’s Drayton Flamingo Blackpool London Eye Cadburys Sea Life Centre Tower of London Holidays POTENTIAL Disney Paris CBBC park Horrible Histories park Appendix 4 – Market Share (Created using source: Mintel, Theme Parks, Feb 2010) Appendix 5 – Adoption Life Cycle Appendix 6 – Porters 5 Forces Numerical Weighting Appendix 7 – Hierarchical Decomposition of the Leisure Attraction Industry Appendix 8 –Product Life Cycle Appendix 9 – Segmentation table (Created using Mintel Data/Sources) Demographics Geographics Physcographics Behaviouralistic Age – Visitors peak among 16 and 35 year olds. 16-24 year olds account for 21. 4% and 25-34 year olds account for 23. 3%. The data shows that as the age group gets older there is a decrease in the number of visitors. Region- Alton Towers attracted 19. 1% of those from the Midlands region. Followed up by the North West visitors of 17. 5% and then London at 13. 2%. Motivations – can be numerous. It could be for a social day out with friends, for the thrills of sky high rides, for family fun, for a change of scenery or value for money through incentives. Regular visitors – 1 in 4 people went to a theme park in 2009. 88 % were returning to that theme park whilst 12 % were first timers. Consumers are l were satisfied previously and also new targets have been attracted. Gender – 47% of those who went to Alton Towers were female with 53% being males. This shows that it has products to appeal to both genders. Population numbers have increased to 61. 8m. it has been predicted that in the next 4 years we shall see a increase of 10 year olds and over 50’s. Personality – Alton Towers is geared up for those who are energetic, lively, hrill seeking socialisers. They also appeal to family orientated individuals. According to the data 50% of theme Alton Towers visitors spend 7 + hours using the internet per day which indicates that our users are young. Occupation – 19% of those attending Alton Towers were full-time students with and 17. 7 being part time employed. This shows that it attracts many students and those between ages of 16 and 30 years. Climate – has a massive effect upon the attendance. According to one operator 1 out of 4 of those intended to come, get put off of coming if they see it rain before 9 am. 12 % of individuals claim that theme parks simply have no interest to them; theme parks have to try and find ways around this. There has been a high correlation between those that shop at Waitrose and those that attend the Alton theme park. this could indicate that visitors are quite well off as Waitrose prices are high compared to their competitors. Socio-Economic Class – It is classless, Alton towers attracts a number of various people from all sorts of backgrounds. However it has been found that majority D/E segments find it expensive. Today’s consumers are more demanding, less patient and get easily bored. The product life cycle is a lot shorter than it once was due to competitor increase and innovation change. This can be backed up by the fact that rides are now introduced every 12 months rather than every 2/3 years. Lifestyle : household numbers are decreasing. Less people chose to marry and settle down with children affecting the target audience of theme parks in the long run. We currently live in a digital world where people have a hectic life revolved around money and have no time to waste. Ethnicity Religion – attracts all types of people and even has allocated days for example â€Å"Muslim Day† Appendix 10 – Population Shifts

Soft Skill free essay sample

That Is Important For University Students. Introduction. â€Å"Soft skills refer to the cluster of personality traits social graces, facility with language, personal habit, friendliness and optimism that mark people to verifying degrees. Soft skills complement hard skills, which are the requirement of job† (Wikipedia, 2007). Communicating, conflict management, human relations, making presentations, negotiating, team building and other such ability defined in terms of expected outcomes and not as a specific method or technique such as statistical analysis. Soft skills have its own dimension and it is based on one`s perceptual attitude. Mostly how he or she shows interest in things around him or her and reacts to that. No premature thoughts should occupy the mind and it should be flow freely from the cognitive reactions. This is a given from God. Course on human relations and dealing effectively with subordinate’s are often included. The soft skills might include maintain eye contact when speaking with the people. Soft skills can`t really be taught as a course on its own. One picks up leaderships qualities. Soft skills have more to do with who we are than what we know. As such, soft skills encompass the character traits that decide how well one interacts with others, and are usually a definite part of ones personality. Whereas hard skills can be learned and perfected over time, soft skills are more difficult to acquire and change. Soft skills often relates to the abilities such as communication, team work and leadership skill. What I would typically include as parts of the soft skills package include good manners as well as a positive and pleasant disposition. Many students, who are not aware of the importance of leadership skills in his career, would prefer to be the â€Å"followers† when getting involved in co-curricular activities both in and out of school. Some are natural leaders, some are not, and they don`t know â€Å"the how†, perhaps â€Å"lacks of confidence† to lead, or could be due to â€Å"lack of interests† in giving ideas and brainstorming activities. However, if the students must do a practical assignment that will determine his marks, that will also test his leaderships, human interaction skills, then the students will be more â€Å"alert† of the importance of â€Å"soft skills†. Soft skills can be taught and learnt as well. However, at the end of the day it is the student who decides whether he/she will practice what was preached. The lack of soft skills in student in Malaysia is due to a combination of factors. What is more difficult is some of these factors are bigger for some students. It does start with our education system that make pitiful attempt to address the issue. What is difficult about soft skills is that it developing it work differently for different people and hence a mas-education system is ill-suited to address the worst of the problem. Example of the soft skills that’s important for university student. There are three examples of the soft skills: 1. Communication skills The first important soft skills is, good in communication skills. Effective of communication skills can be some of the most important skills we can learn. Communication is involvers both listening and speaking. The person in a good communication must have an open mind and idea to make people like to easy to understand. Influence a negotiating skill. Good negotiating skills are inherent these skills must be learned and practice in a verity situation. Listen carefully to the arguments and clarify the issue and also plan for the alternative outcome. Good communication skills. Good communication skills are having effective communication and communication will certainly increase the opportunities to find in a university. The communication skills may include body language. Do not shy away from the person whom you are speaking. Be sure to maintain a relaxed, but not slouching posture, regardless whether you are on speaking or listening. Make an eye contact and be aware what your body is saying. Body language can says so much more than a mouthful of words, and open stance with arm relaxed at your sides tells everyone around you that you are approachable and open to hear what they have to say. Communication is successful only when both the sender and receiver understand the same information. â€Å"Good communication skills are what separate the distinguished, from the good, from the indifferent teacher. The distinguished teacher delivers the message with enthusiasm, ensures that it is understood, and has it remembered; the good teacher delivers the message with enthusiasm and ensures that it is understood; while the indifferent teacher merely delivers the message† (Zemke R, Raines C, Filipcak B, 2000) 2. Critical thinking The second important soft skills are the good critical thinking. For the university student, it`s required evidence and follow the evidence leads. Critical thinking is more concern with finding and explanation that being apparent confusion and asking question. It also makes people understand logical connection. Critical thinking should not be confused with being argument. â€Å"This research has direct implications for undergraduates and curriculum builders in tertiary education. The study sets out to discover respondents’ perceptions of their own abilities in critical thinking strategies and their perceptions on the importance of these strategies in their future employments† (Shah, N. Z. 2007). 3. Good listening skills The third important in soft skills is good listening skills. When you are really listening, you demonstrate your interest in what being said and you show your respect for the individual saying it. Leaderships skills. Leader want teams to get better, but often don`t set specific goal annual improvement. Listening is an essential part of communication and it is different from hearing. Being a good and patient listener helps not only solve many problems at university or home, but also to see the world through the eyes of others, thereby opening understanding and enhancing the capacity for empathy. How to be a good listener? Place yourself in the other person`s shoes. It is often too easy to wonder about how what the other persons is telling you is impacting you. Active listening is not about inward thinking. Instead you must look at the problem from the other person`s perspective and effectively try to see his or her point of view. Stop talking and try to be silent. Likewise, many think that empathy means sharing with the listener similar experiences that the listener has had. Both can be helpful, put a side your own needs and went for the other person to talk at their own pace. Remove distractions. Good listener means willing to turn off the television, close the door or stop reading the mail. Give the speaker your full attention and let them know they are getting your full attention. Give no sign you are ready to respond during conversation, wait 2 seconds after the person finish speaking to make sure they have finished their thought. Watch your own emotions. If what they are saying creates an emotional response in you, be extra carefully, with attention to the intent and full meaning of their words. Make a comments, answered questions. When their stop or pauses, you can be a good listener by making comments. When people are angry, they usually want to be heard and understood. What they don`t want in return in critism, patronizing comment, denial of their feelings or attacks on their position or personality. One of the reasons why some university are not well in good listener is because they do not listen. Listening skills start with paying attention. Not interested to hear other people problems. People who just keep on blabbing or practice take listening are thinking I’m smarter then you and I know what you`re going to tell me, so let make this really efficient for both of them. I won`t have to listen and we can get to really important part of the conversation, that`s why some student are become a bad listener. â€Å"This study aimed to assess whether effective listening was associated with leadership emergence in a small group situation. Findings showed that these two attributes where positively related suggesting that emergent leaders may possess good listening skills† (Johnson S. D. and Belcher C. ). Why soft skill is so importance. The soft skills are importance for the university student is easy to understand the subject. A student must develop specific generic skills like reading, writing, speaking, listening and presentation positive attitude, etiquette and manners. They must learn to manage themselves understand their strengths and weakness. With the soft skill student and tutor are close and easy to communicate and take an explanation. Many fields are becoming ever increasingly competitive. Clearing a job interview requires much more then academic and an impressive resume. Many a times we come across people who fail to make to the top in spite processing the best of technical knowledge. Soft skill are shaping human being`s personality. The people who are good in soft skills like a role model to the colleagues. They were like to share and close to this person. Soft skills are qualities like making a friend easily, being punctual or being able to both hard. Reduce gap between tutor and student. A tutor helping students to improves their soft skills. Soft skills in that sense are just technical skills. We need to practice them to keep them sharp. Demonstrate effective classroom leadership skills, communicate professionally with student and provide opportunities’ for them to improve in areas they work. It truly is a win-win for both tutor and student. Soft skill can make them to be leaderships. Being equipped with leadership skills allow you to be groomed for bigger roles in times to come. In the present role, you could be seen as an employee with potential and be given more importance task to perform. There is persuasive evidence that cooperative teams achieve at higher levels of thought and retain information longer than students who work quietly as individuals. The shared learning gives students an opportunity to engage in discussion, take responsibility for their own learning, and thus become critical thinkers† (Totten, Sills, Digby, Russ, 1991). Why some un iversity students are not well equipped in soft skill. Why communication skills are not well equipped in soft skill is because some of students write well, but they are not able to express themselves orally. They are not confidence on communication in English and very limited vocabulary. While conversing in English with someone give importance to the massage and do not be occupied with grammatical accuracy. If they are much worried about grammar and pronunciations errors, they will not develop fluency kill the language without fear. Some people are comfortable speaking among themselves and do not compare with other people. No one was born with all the language skills required for effective communication. They must confident and trust themselves that they can do it. This is in fact the first and foremost primary step to being good communicator. Given here are some of the barriers that occur in communicating effectively. Understanding these barriers will help one comprehend examples of communicating skills. Some are having problems with their body language and difficult to maintain eye contact whenever you are in conversation with someone, keep the majority of your focus on the other person. If have a difficulty knowing exactly how to make eye contact, you can benefit from practicing in front of the mirror or with other person. But if eye contact and body language is been your bad habit to share intently into the eyes of people without looking away. You have been making your conversation partners very uncomfortable. The fact is that one needs to constantly work towards developing effective communication skills. And primarily they need to overcome the barriers to effective communication. And this can be done when they are aware of the barriers and shortcomings. Critical thinking skills give students the ability to not only understand what they have read or been shown but also to build upon that knowledge without incremental guidance. Critical thinking teaches students that knowledge is fluid and builds upon itself. It is not simply rote memorization or the ability to absorb lessons unquestioningly. Critical thinking is thinking that assesses itself. To the extent that students need us to tell them how well they are doing, they are not thinking critically. Didactic instruction makes students overly dependent on the tutor. Because of the importance of self-assessment to critical thinking, it is important to bring it into the structural design of the course and not just leave it to episodic tactics. Virtually every day, for example, students should be giving (to other students) and receiving (from other students) feedback on the quality of their work. They should be regularly using intellectual standards in an explicit way. This should be designed into instruction as a regular feature of it. Why team working skill also not equipped in university is because conversations can be misconstrued and others in a team may slack off more than expected. Some leave things to the last minute and dont make proper use of team members when not meeting face to face. Explain their own ideas. All the group members agree on what needs to be done and by whom and able to give their own ideas by sharing with the team member. The problem will solve by helping from group discussion. Some people don’t have internet at home so can’t communicate very well when have to do assignments. Some students do not wish to cooperate and not everyone has an internet connection of the same speed and the same level of access making it not so desirable for use or collaboration on what it seems to be designed for. Teamwork is defined in Websters New World Dictionary as a joint action by a group of people, in which each person subordinates his or her individual interests and opinions to the unity and efficiency of the group. This does not mean that the individual is no longer important; however, it does mean that effective and efficient teamwork goes beyond individual accomplishments. The most effective teamwork is produced when all the individuals involved harmonize their contributions and work towards a common goal. Express their feeling. Good team member also have a sense of humour and know how to have fun. L isten carefully to others. There is a time and a time to listen and the time to listen come twice as often find us so concerned about what they here to say. While providing and requesting feedback is vital to team success, most avoid doing so because it feels uncomfortable or embarrassing. However, successful companies capitalize on the opportunity to examine those contributions that will make the team more effective, by creating a culture of conversation. Why some university students are not well with the teamwork skill is because some of the student is not confident by themselves and some of student impresses their self-negative feedback without being too offended to continue. Also some of the attitude of student is poor, and there are not professional in applying soft skills in their life as a student. Suggestion. I suggest that for future graduates, and government bodies is to improve their teaching about soft skills. Opinion expressed by the student indicate that the team project helps to improves their communication and negotiation skills among the student to developed soft skills based on formal and informal activities at the university level. And their also have to active in the seminar and conference to make the soft skills is more effective. Tutor also should show their soft skills to the student to be role model to them. I also like to purpose for university and others were most impressed by the ability of our graduates to adapt themselves to any work situation, their ability to communicate clearly, their ability to solve problems, to work in groups and to contribute effectively and meaningfully to their work situations. In addition to the knowledge gained by students in their course of study, equally important is the University’s role in producing innovators. Those with whom we consulted spoke of the greater opportunities afforded to students who have opportunities to participate in research. A connection needs to be made between work experiences, appropriate work behaviour, and student learning. Work-based learning offers young people meaningful hands-on learning opportunities by connecting classroom learning with work experience. This kind of learning opportunity can help a young person make better career decisions, select more appropriate courses of study, and develop job skills relevant to future employment. Conclusion. A carefully designed and well planned education system is critical to developing such human capital. Thus, institutions of higher learning play a very important role in producing human capital that is highly knowledgeable and skilful and can meet the demands and expectations of society. The teaching and learning processes in institutions of higher learning must be capable in providing such knowledge and skills to future graduates. Most university students spend half of their academic life living in university residences on campus. As such, institutions of higher learning should use this golden opportunity to develop their soft skills. And we must do all these things in collaboration with government, the community, other institutions and the world at large. The University must continue to pursue new partnerships to ensure that our students have the exposure and opportunities they need to succeed. Reference. Johnson S. D. and Belcher C. , Small Group Research, 29 (4), Pages 452-471, August 1998, IDS 108DU, ISSN 1046-4964 Shah, N. Z. (2007). Final year students’ perceptions on their critical thinking strategies and the importance of these strategies in future employment. Retrieved September 23, 2009, from http://h08. cgpublisher. com/proposals/65/index_html Totten, S. , Sills, T. , Digby, A. , Russ, P. (1991). Cooperative learning: A guide to research. New York: Garland. Zemke R, Raines C, Filipcak B. Generations at Work: Managing the Clash of Veterans, Boomers, Xers, and Nexters in your Workplace. New York: AMACOM, 2000. http://www. ndt-ed. org/TeachingResources/ClassroomTips/Teamwork. htm